Spending time and money on marketing your business without a strategy is like setting off on a long car journey without a map. Yes, you may have a vague idea of where you’re going – but you haven’t actually studied the route and will quickly get lost.
A marketing strategy gives you clarity and direction. In short, it ensures you reach your desired destination via the fastest and most cost-efficient route, providing a clear roadmap to success.
WHATS INCLUDED
Your marketing strategy will identify key opportunities for improvement, prioritise future activity and give you the tools to track and continually improve your ROI going forward. Each bespoke strategy includes;
- Market research
- Competitor analysis
- Key objectives and goal setting
- Financial metrics for ROI
- Target market and ideal client identification
- Positioning and messaging
- A website audit
- Keyword research
- Mix of recommended marketing activities.
Your strategy will provide a solid base from which to grow. It will give clarity and structure to your marketing activities and ensure you’re making the best use of your budget and resources. And, once agreed, you’ll also receive a six-month action plan – broken down into manageable tasks – to keep your marketing focused and on track.
It can be handed to your internal marketing team to put into action or, if you don’t have resources in-house, I can work with you as your outsourced marketing manager and implement it for you.
YOUR INVESTMENT: £3,495 +VAT
HOW IT WORKS
1. DISCOVERY WORKSHOP
During a one-day on-site workshop I’ll get to know your business and identify your short, medium and long-term goals
2. RESEARCH PHASE
I’ll gather deeper insight into competitors and the wider market to establish key opportunities for growth
3. STRATEGY DELIVERY
Get your completed strategy within four-weeks of the initial workshop. Implement yourself or let me do it for you
WHY YOU NEED A
MARKETING STRATEGY
A marketing strategy provides the foundation and focus for all your future marketing activity. It ensures your marketing activity is aligned with – and fully focused on – achieving your business goals and key objectives.
When your marketing strategy is on point, you can find and connect with new customers, increase upsell and cross sell to existing clients and re-engage lost customers. Through clear and consistent messaging you’ll build greater brand awareness, attract more of your ideal clients and enjoy a profitable return on investment.
MARKETING STRATEGY
BENEFITS
BUSINESS GROWTH
Get more leads and sales as your consistent messaging hits home with your ideal clients
MARKET LEADERSHIP
Stay ahead of the competition by focusing your efforts on the most powerful and cost-effective activities
PEACE OF MIND
Relax knowing your marketing is finally generating the ambitious results you’ve always dreamed of
FUTURE GAINS
Relax knowing that you’re finally on top of your marketing and fully understand your top priorities