Unlocking growth potential with results-driven marketing
IT DOCUMENT SOLUTIONS
IT Document Solutions provides technology solutions for the modern workplace, offering business consultancy and service support to organisations across the UK. The ITDS Group of companies and their managed services portfolio provides central procurement for all business technology requirements, from managed print, document management, IT, mailroom services through to workplace optimisation.
With limited internal marketing resource, the businesses required an experienced marketing professional on a retained basis to create and implement their marketing strategy working as an extension of their team to assist them with their ambitious growth plans.
Services: Marketing strategy & outsourced marketing support
RESULTS
The strategic initiatives undertaken by IT Document Solutions resulted in significant achievements:
- Business growth: Marketing initiatives to support year-on-year organic growth, achieving a turnover of £4.5 million in 2023.
- Comprehensive marketing strategy: Creation and implementation of the annual marketing strategy for the business to give aligned focus between sales and marketing to support ambitious growth plans.
- Outsourced support: Retained as outsourced Head of Marketing responsible for managing the marketing function for the business, including copywriting, content creation, social media management, website management, campaign activity and events management.
- Company rebrand: A comprehensive company rebrand to introduce a fresh and distinctive appearance, setting ITDS apart from other Managed Services providers.
- New website: Increase in web traffic and inbound enquiries.
- Brand management: Integration of new brands into group portfolio, including ITDS Managed Services, ITDS Mailroom, and ITDS Space, diversifying the company’s portfolio, and enhancing its market presence.
- Brand awareness: Recognition through shortlisting in key local business and industry awards has underscored the company’s growing influence.
- Social Reach: Growth of LinkedIn following through organic content, amplifying their digital reach.
- Training & Mentoring: Mentoring the marketing exec and supporting them in the delivery of the strategic marketing plan and supporting activities.
TESTIMONIAL
“Vicky has a wealth of knowledge and experience in marketing. Her collaborative approach has made it easy for us to work with her and it’s been great to have a marketing partner who listens, understands our business and what we are looking to achieve. We operate in a competitive market, so it’s essential that our marketing demonstrates our credibility and makes us stand out. Vicky’s work has been exceptional. Her expertise lies not only in delivering high-quality output, but also in crafting campaigns and messaging that resonates with our customers and prospects, conveying what we do in plain English. Our business has continually grown year-on-year and Vicky has been a huge part of our journey.”